Happy Famous Artists are Intelligensius Anarchus and Jeff Blind. They are interested in creating conceptual and multimedial art that reflects how the perception of reality interfaces with science, politics, art, and philosophy.
Tractatus Logicus Philosophicus is a project that shows what philosophy looks like as a product brand. The names of famous philosophers replace the names of famous brands. According to the Happy Famous Artists, Wittgenstein’s TLP is mostly remembered for its famous last words: “Whereof we cannot speak, we must remain silent”. Hence the brand: “Wittgenstein – Coca-Cola Light” (2005-2006).
I like the interface between Wittgenstein’s oeuvre and the ad-value of “light”. Nice irony. For more philosopher-user products by the Happy Famous Artists, go here.